For several seasons now I’ve been able to showcase the beautiful Alpine playground of the Warth-Schröcken region of northern Austria and it has been a blast! Essentially the client, the agency and I come up with a range of activities and scenarios that we want to capture, then we find some cool people who are into this sort of stuff and go on tour with them. Although the aim is to produce advertising imagery I am essentially working on a reportage. Without giving too much direction and staging things too much, I let the action unfold, the people in front of the lens do their thing and then make sure that I capture the essence of the activities. On these trips we’ve had it all, summer thunderstorms, winter powder conditions, perfect sunrises and sun sets. We’ve gone hiking, climbing, skiing, canyoning, eating, relaxing, dreaming and enjoying and I for one can’t wait for the next shoot to go down!