Not too long ago an unexpected call came from Rodenstock to shoot new images for the urban lifestyle brand ROCCO. I was especially happy to get the call because several years ago, a very last-minute and high-pressure job for Rodenstock jumpstarted my “career” in advertising and it is always a good feeling when clients come back to you with a new project they want to entrust you with. This new job was actually pretty unusual and challenging because the concept basically called for a still-life “lifestyle” shoot: the sunglasses were the main character, any people in the shots were props and their faces wouldn’t be seen…! Definitely a novelty for me! The second challenge was that Rodenstock, one of the oldest still existing German companies, wanted a perfect blend of urban and outdoor lifestyle set in and around Munich. Luckily, the landlocked Bavarian capital sports one of the most famous inner-city surf spots in the world and that is where we ended up shooting the main image of the campaign. The other shots were all shot nearby, in the English Garden and on the Isar river banks, we even took some of the sunglasses underwater and tried some more experimental angles. Not sure if those images will ever see the light of day considering Rodenstock sells most of their sunglasses in the Middle East and in the Asian market, but it was fun to do, nevertheless.